Plan, approve and answer every client's marketing in one place, and see what it earned. Kestral connects Meta, LinkedIn, YouTube, Stripe and Xero.
Backable Café is an example café. Names and numbers on this page are made up.
How it works
Follow one café's week from the first idea to the money it made. The screens are Kestral's; the café and its numbers are an example.
Calendar
Backable Café
Plan: spring menu launch
Monday
The marketing plan sets the goal (this month, the spring menu) and the calendar lays out what goes where. Every client's posts sit on one calendar, so nothing collides and nothing is forgotten.
In Kestral: Marketing plan, Calendar, Planner
Composer
Backable Café
…
Tuesday
Write the post, pick a photo from the client's Library, and see it the way Facebook, Instagram and LinkedIn will show it. Instagram can have its own words when it needs them.
In Kestral: Composer, Library, Brand Kit
Thu 7:00 am
Fresh out at 7. The almond croissant is back for spring, and it brought a friend: honey and thyme.
Waiting for Elena…
Wednesday
A teammate checks it first. Then the client gets one tidy email and approves from their phone, or asks for a change. Every step is recorded, so no one asks “did they sign off?”
In Kestral: Approvals, client portal
Inbox
3 waiting on a reply
Do you do oat milk? Coming in with the team at 10.
Catering for 40 on Friday: can you do pastries and coffee?
Are you open on Sunday mornings?
Thursday
When the post brings people in, their messages land in one inbox: Messenger and HubSpot email together, the ones waiting longest first. Reply to Messenger right there.
In Kestral: Inbox, Today, Needs attention
Week in review: Backable Café
Revenue rose 22% to $18,420. The croissant post on Thursday reached 6,200 people, and Saturday was the busiest morning since March.
Revenue
$18,420
+22%
Reach
14.8k
+31%
Replies
27
all answered
Friday
Spend, reach and revenue from Stripe and Xero meet on one timeline. On Monday the client gets the week in review: what changed, why, and what's next.
In Kestral: Week in review, Trends, Portfolio, Reports
Built by Backable for the agencies and businesses it works with.
Connects to the tools your clients already use.
Most agencies run each client across a dozen tabs: a scheduler, an approvals spreadsheet, three inboxes, an ads manager, two finance tools and a report deck rebuilt by hand every month. Nobody can say which post paid for itself. Kestral puts all of it in one place, and ties it to the money.
$0
in pastry sales the week the croissant post went out, matched to the post in Kestral. Example figures.
Here is what one month of Backable Café's content looks like when it goes through Kestral: every post written once, shaped for its network, signed off by the café, and counted when the results come in.
One sign-in for every client account. Each tile is a real screen in Kestral today, filled with the example café's data: the morning brief that tells you where to start, the alerts that catch a slipping number early, and the reports that turn the numbers into a story your client can read.
A morning brief across every client: what's due, who's waiting, and what changed overnight.
Every client's photos and video in one place, ready to drop into a post. Clients can add their own.
Every client on one board, with spend, revenue and return side by side.
Watching 3 clients, every morning.
Kestral watches the numbers and says when something slips, before the client notices.
Colours, type, logo and tone for each client, so every post sounds and looks like them.
Monday, to Elena
Your week: revenue up 22%
Saturday was your busiest morning since March. Next: a Sunday brunch post.
A written weekly review for every client, plus reports you can share, so the numbers come with a story.
Sam writes, Priya reviews, Elena approves.
Goals for each client that the whole team can see, with clear roles: who writes, who reviews, who the client is.
Backable Café
1 post to approve
Thursday 7:00 am
Fresh out at 7. The almond croissant is back for spring, and it brought a friend: honey and thyme.
Try it: this phone works.
For clients
No new tool to learn. Elena gets one email when posts are ready, approves from a phone, and checks the results any time.
Bars are what a client spent on ads each week; the line is what came in. Campaigns are marked where they start, so you can see how long a push takes to pay. Move across it to read any week.
Example data. The chart walks through its own story; move across it, or focus it and use the arrow keys, to read any week yourself.
Clients choose what to connect, and can disconnect any of them at any time.
Connect your channel and Kestral reads your channel's videos and analytics (views, watch time and subscriber change), read-only, and plots them alongside your ad spend and revenue. Kestral never posts, edits or deletes anything on your channel, and you can disconnect at any time from Kestral or from your Google Account permissions page.
Anything else? Email info@backable.ai.
Agencies that run marketing for several businesses, and the businesses themselves. The agency team plans, writes, reviews and reports in Kestral; each client gets their own view to approve posts and see results.
Kestral is built by Backable for the agencies and businesses it works with. Ask for access and we'll set you up; if you already have it, sign in.
